Website Copywriting

Improve your SEO and convert more web visitors

Google's search algorithm is king and we are all just digital subjects working to gain its favour. But isn't the customer also king? So who does your web copy serve?

I deliver what you and Google both want:

  • The right visitors that stay on your website
  • Valuable content that users share or link to
  • Relevant pages that drive conversions

I can conduct a full content audit of your website, including areas for conversion optimisation, keyword ranking and SEO improvements.

Once a detailed report outlining my recommendations has been submitted, I will take the time to learn your audience, tone of voice, positioning and key messages before crafting original, creative copy that converts.

Whether you're after a landing page or an entire website, you can see the improvements for yourself with reports at the beginning and end of each project.


Image Foundry

“Neil made working with him personal. His web copy was snappy, it reflected our thinking and was aimed at who we wanted to capture. He didn’t need to be led by us and it only took one round of amends to achieve the final result. I would absolutely recommend him."

Anshul Kapoor
Managing Director, Image Foundry Studios

What to expect:

- A simple discussion about your objectives and deadline

- Expert advice regarding your key messages, target audience, positioning  and call to action

- A short, low-maintenance journey from first draft to final product

- You hit your objective on time and on budget