I joined The River Group as B2B editor for RS UK & Ireland (formerly RS Components). Together, we created and delivered a social media content strategy that was shortlisted in two categories at the 2024 European Content Awards

I worked alongside LG Chem to promote its reverse osmosis membrane brand NanoH2O™, through video scripts, technical advertorials, press releases and features

I helped the EMEA marketing team at LinkedIn Marketing Solutions to promote awareness and engagement with key LinkedIn B2B products, delivering blogs, eBooks, presentations and landing page copy

I worked with a lead generation specialist at Rockwell Automation, a Fortune 500 industrial automation provider, to deliver a wide-ranging content marketing strategy across numerous verticals

I launched head-first into full-time B2B copywriting. Native B2B fell out of my head and into the real world.

I delivered technically detailed internal comms, features, blogs and press releases for Henkel Adhesive Technologies, one of the world's largest industrial adhesives manufacturers, while holding down full-time roles in communications and marketing

I honed my writing and content marketing skills at several PR agencies, with multinational B2B clients in industries including materials testing, aerospace, oil & gas and life sciences

I completed a Master's degree in international public relations, writing my thesis on social media's role within the marketing funnel

I started writing copy as a fresh-faced/hungover student of journalism and English