Trend Analysis eBook

Funnel Stage: Awareness
Target Audience: B2B marketing and event managers
Objective: Engage audience on the value of virtual events by analysing and interpreting data on their growth across EMEA
Context: As part of LinkedIn's relaunch of its own events feature, it conducted a survey of EMEA marketing and events managers and asked me to present and analyse the findings via a freely downloadable eBook. It was a really enjoyable challenge to build a narrative around the findings and I was pleased with the resulting final version, which remains on the front page of LinkedIn's marketing resources