Funnel Stage: Consideration
Target Audience: Water and wastewater plant managers
Objective: Explain in detail the technical benefits of LG NanoH2O™ reverse osmosis membranes for plant managers seeking to reduce operation and maintenance costs
Context: This piece of copy required an extremely high level of technical detail, presented to an expert engineering audience in a persuasive format without being salesy. It first acknowledges the challenges faced by the audience before presenting empirical data that explains how the client's product can help address them. It uses industry-specific terminology and references that reinforce both the expertise of the company and the impact of the solution