Lead Magnet eBook

Funnel Stage: Conversion
Target Audience: Food and beverage manufacturing plant managers and senior leaders
Objective: Convey the tangible benefits of digital transformation in specific, practical terms for food and beverage manufacturing
Context: Delivered as part of a long term lead nurturing campaign, this eBook was written from scratch using the client's existing long-form marketing and technical content, supplemented by interviews and my own research. It was then followed by an email sequence delivering further relevant content, the results of which were analysed to generate MQLs. The success of this pilot campaign format led to it being rolled out across a number of the client's other target industries