B2B Blog

Funnel Stage: Awareness
Target Audience: B2B marketing managers
Objective: Introduce the concept of gamification in B2B marketing and guide readers to LinkedIn's eLearning and Ad Vantage platforms
Context: LinkedIn owns a broad suite of tools designed to complement B2B marketing strategies. In a drive to grow awareness of its products, LinkedIn created Ad Vantage, a choose-your-own-adventure game that allows marketers to interactively plan and implement a campaign using LinkedIn tools. This blog was one of a series designed to drive awareness of the game while growing the conversation around B2B gamification