KIND WORDS

from universal B2B brands

RS UK & IE

"Neil is something of a miracle worker; he can take even the most unsexy or convoluted B2B topics and make magic out of them. The stuff he produces is consistently high-performing - driving engagement, brand awareness, lead gen and follower growth.

"I really enjoy bouncing creative ideas around with him, and he's able to build natural rapport with other key stakeholders too - both internal and external - which ensures we're able to get buy-in at multiple levels.

"Equally skilled at forward planning as he is at thinking on his feet, he has a real agility to his approach. He's able to see the big picture whilst keeping an eye on the minutiae, and he's not just good with words - he's great at the strategy and analysis that underpin them.

"Wouldn't hesitate to recommend him."

Alexandra Khan
Social Media Lead (UK&I), RS UK & Ireland


"Neil's content always meets our tone of voice, audience needs and internal expectations. He has a knack for creative, engaging writing and can be relied on to deliver on whatever subject you throw at him. We love his work and will be putting him to good use in the future."

Grace MacDonald
Marketing Manager – Content & Social, LinkedIn Sales & Marketing Solutions, EMEA


“Neil is a fantastic partner for the creation of well-crafted articles. When I pass a topic on to him, I know it’s in good hands. His services add considerable value to our communications.”

Brandi Schuster
Corporate Communications Manager, Henkel

“As an international company, creative writing can often be a challenge when it comes to capturing the essence of a wide-ranging customer demographic. Neil has supported us to deliver customer-centric, relevant and inventive copy for our highly successful Loctite brand."

Bettina Cama
Global Marketing Communications Program Manager, Henkel


"We have been working with Neil for more than 12 months and in that time he has become an integral part of our EMEA marketing team. We know we can rely on him for high quality, technically detailed marketing content whenever it's needed.

"Neil quickly grasped how to deliver our key messages across a wide range of content to anyone from executives to operators. His copy was central to a highly successful lead nurturing campaign which we are now rolling out across every key target industry."

Lead Generation Specialist
Rockwell Automation


"We initially brought Neil in to tackle an extremely technical brief with a global manufacturer. He immediately put us at ease and was able to speak to engineers on their own terms, developing a great rapport and delivering detailed technical content to a very high standard.

"We have since worked with Neil on several other campaigns in a variety of industries and he has never failed to rise to the occasion. I can't recommend him enough."

Simon Misra
Creative and Operations Director, Agency Spring


Image Foundry

"We brought Neil on to bring our website copy in line with how we wanted to move forward brand-wise. We’d been guilty of letting our messaging get diluted: our web copy needed to be punchier and have a lot more depth to it.

"Neil came in to speak to us face-to-face; he asked a lot of questions and talked through all aspects of the business. He made sure he understood our culture, our product and our clients.

"Neil made working with him personal. His web copy was snappy, it reflected our thinking and was aimed at who we wanted to capture. He didn’t need to be led by us and it only took one round of amends to achieve the final result. I would absolutely recommend him."

Anshul Kapoor
Managing Director, Image Foundry Studios


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