DON'T B2-BORING.

MAKE THEIR

HEART SMELT

Stand above the bland

It's not just noisy out there. The sheer volume of blandness is deafening. Which means you need to work harder to win your prospects' attention.

B2B audiences don't have time to deal with marketing fluff.  But you are still talking to people.

To reach your prospects. To make them act. You need to talk about what's important to them.

No one goes to work dreaming of their supplier's comprehensive solution.

Meet their needs and make it matter

A strong content strategy sits sweetly in the middle of a Venn diagram that intersects what you know, what you sell, and what your prospects need to hear.

And if we work together, that's what we'll create.

First, you'll help me truly understand the needs of your audience. Then we can plot a course from the first LinkedIn carousel to your final landing page, developing a scalable content strategy that:

  • Builds trust in your expertise
  • Solves your prospect's problems
  • And nudges them, step-by-step, towards your ideal outcome

TRY ME OUT

What I've been up to

  • 2022-NOW

    I joined The River Group as B2B editor for RS UK & Ireland (formerly RS Components). Together, we developed and are continuing to deliver a content strategy that was shortlisted in two categories each at the 2024 European Content Awards and 2024 UK Content Awards

  • 2024

    I supported materials engineers and the marketing team at Parker Hannifin with the development of a white paper outlining the right approach to procuring corrosion resistant alloys, including detailed technical data and research into long-term trends in the global metals market

  • 2024

    I worked alongside the marketing team and pricing experts at Atolls, Europe’s largest shopping engagement platform. Together, we delivered a white paper aimed at financial directors of e-commerce brands, breaking down the value that coupon sites add to average order values and contribution margins.

  • 2021

    LG Chem

    I worked alongside LG Chem to promote its reverse osmosis membrane brand NanoH2O™, through video scripts, technical advertorials, press releases and features

  • 2020

    LinkedIn

    I helped the EMEA marketing team at LinkedIn Marketing Solutions to promote awareness and engagement with key LinkedIn B2B products, delivering blogs, eBooks, presentations and landing page copy

  • 2019

    I worked with a lead generation specialist at Rockwell Automation, a Fortune 500 industrial automation provider, to deliver a wide-ranging content marketing strategy across numerous verticals

  • 2013-17

    Henkel logo

    I delivered technically detailed internal comms, features, blogs and press releases for Henkel Adhesive Technologies, one of the world's largest industrial adhesives manufacturers, while holding down full-time roles in communications and marketing

A quick look at my specialisms

This is a snapshot of the industries that I've worked with previously. It just means I already understand a lot of the terminology, trends and topics of interest to audiences in this space. It doesn't matter if your specialism isn't there already - I do a lot of research on new topics and I know the questions to ask to get strong results quickly.

Technical Industries

  • Manufacturing
  • Engineering
  • Construction
  • Life Sciences
  • Oil & Gas
  • Water & Wastewater

Business Strategy

  • MRO
  • Industry 4.0
  • ISO Standards
  • Marketing
  • Health & Safety
  • Procurement
  • Pricing

Technology

  • IT Services
  • 5G
  • Blockchain / DLT
  • Artificial intelligence
  • AR/VR/XR

What will it cost? 

It's a bit of a cop-out, but the answer is 'it depends.' The cost of a project will vary according to the complexity of the subject matter, the format of the content and the requirements you need me to incorporate (interviews, research, SEO, etc.).

I always provide a bespoke quote once I understand what you need, and all projects include two rounds of amends in the price.

GET A QUOTE

 Drop me a line ⬇️

As a marketer, it's your job to solve problems for customers.

It's mine to solve problems for you.

Whatever the job, you can always expect:

  • Flexible support and honest advice - from brand strategy to copy execution
  • Expertly written content that talks your audience's language without telling them what they already know
  • An easy-going, collaborative process from the first message to the final version
  • Your deadlines and KPIs all met, and your professional life made just a little bit easier

Tell me about your project and I'll get straight back to you.