WORDS THAT SELL WITH AUTHORITY
Grow your leads, engagement and reputation
It's easy to annoy a prospect with specialist knowledge. You just have to explain something obvious to them. Or worse, get a detail wrong. To win them over, your messaging needs to be sharp, informed and valuable or you won't see them again - and that remains true at every stage of their buyer journey.
Having spent the last decade helping brands like LinkedIn, LG Chem, and Henkel extract marketing gold from the experts in their business, I enjoy nothing more than helping you capture your ideal customer with strategy and content that meets prospects in the sweet spot between what they know and what's new, and then inspires them to take action.
“Neil is something of a miracle worker; he can take even the most unsexy or convoluted B2B topics and make magic out of them. The stuff he produces is consistently high-performing – driving engagement, brand awareness, lead gen and follower growth.”
Alexandra Khan
“Neil’s content always meets our tone of voice, audience needs and internal expectations. He has a knack for creative, engaging writing and can be relied on to deliver on whatever subject you throw at him. We love his work and will be putting him to good use in the future.”
Grace MacDonald
“Neil is a fantastic partner for the creation of well-crafted articles. When I pass a topic on to him, I know it’s in good hands. His services add considerable value to our communications.”
Brandi Schuster
“Neil quickly grasped how to deliver our key messages across a wide range of content. His copy was central to a highly successful lead nurturing campaign which we are now rolling out across every key target industry.”
Lead Generation Specialist
“Neil immediately put us at ease and was able to speak to engineers on their own terms, developing a great rapport and delivering detailed technical content to a very high standard.”
Simon Misra
“Neil’s web copy was snappy, it reflected our thinking and was aimed at who we wanted to capture. He didn’t need to be led by us and it only took one round of amends to achieve the final result. I would absolutely recommend him.”
Anshul Kapoor
How I can help
I specialise in sparkling, technically detailed copy that talks your prospect's language, solves their problems and nudges them towards making a purchase or enquiry.
I'm also your technical, creative and strategic sounding board, happy to support you on everything from your key messages to your content strategy.
You will always get honest and completely neutral advice, whether about your landing page, tone of voice, or taste in Netflix shows.
My interest is in helping you succeed - and the relationship we build as a result.
You're more than welcome to learn about my experience and specialisms in more detail below.
Or if you've already got a project in mind, you can see some example costs here⬇️
What I've been up to
- 2024
I supported materials engineers and the marketing team at Parker Hannifin with the development of a white paper outlining the right approach to procuring corrosion resistant alloys, including detailed technical data and research into long-term trends in the global metals market
- 2024
I worked alongside the marketing team and pricing experts at Atolls, Europe’s largest shopping engagement platform. Together, we delivered a white paper aimed at financial directors of e-commerce brands, breaking down the value that coupon sites add to average order values and contribution margins.
- 2022
I joined The River Group as B2B editor for RS UK & Ireland (formerly RS Components). Together, we developed and are continuing to deliver a content strategy that was shortlisted in two categories each at the 2024 European Content Awards and 2024 UK Content Awards
- 2021
I worked alongside LG Chem to promote its reverse osmosis membrane brand NanoH2O™, through video scripts, technical advertorials, press releases and features
- 2020
I helped the EMEA marketing team at LinkedIn Marketing Solutions to promote awareness and engagement with key LinkedIn B2B products, delivering blogs, eBooks, presentations and landing page copy
- 2019
I worked with a lead generation specialist at Rockwell Automation, a Fortune 500 industrial automation provider, to deliver a wide-ranging content marketing strategy across numerous verticals
- 2013-17
I delivered technically detailed internal comms, features, blogs and press releases for Henkel Adhesive Technologies, one of the world's largest industrial adhesives manufacturers, while holding down full-time roles in communications and marketing
A quick look at my specialisms
This is a snapshot of the industries that I've worked with previously. It just means I already understand a lot of the terminology, trends and topics of interest to audiences in this space. It doesn't matter if your specialism isn't there already - I do a lot of research on new topics and I know the questions to ask to get strong results quickly.
Technical Industries
- Manufacturing
- Engineering
- Construction
- Life Sciences
- Oil & Gas
- Water & Wastewater
Business Strategy
- MRO
- Industry 4.0
- ISO Standards
- Marketing
- Health & Safety
- Procurement
- Pricing
Technology
- IT Services
- 5G
- Blockchain / DLT
- Artificial intelligence
- AR/VR/XR
What will it cost?
It's a bit of a cop-out, but the answer is 'it depends.' The cost of a project will vary according to the complexity of the subject matter, the format of the content and the requirements you need me to incorporate (interviews, research, SEO, etc.).
To give you a broad idea of what it means for your project:
- A blog of circa 1,000 words comes in between £600 - £900
- A five-page website averaging 2,000 words would be within the range of £1,800 - £2,400
- A 2,500 to 3,000-word white paper would cost between £2,700 - £3,300
- If you need longer-term support, my retained day rate is £500
I always provide a bespoke quote once I understand what you need, and all projects include two rounds of amends in the price.
Drop me a line ⬇️
As a marketer, it's your job to solve problems for customers.
It's mine to solve problems for you.
Whatever the job, you can always expect:
- Flexible support and honest advice - from brand strategy to copy execution
- Expertly written content that talks your audience's language without telling them what they already know
- An easy-going, collaborative process from the first message to the final version
- Your deadlines and KPIs all met, and your professional life made just a little bit easier
Tell me about your project and I'll get straight back to you.