CREATIVE. STRATEGIST. COPYWRITER.

Yep. That's me in the corner.

I'm Neil, owner, proprietor and executive dog walker at Native B2B. For the last ten years, I've helped marketing managers of B2B brands bring their organisation's expertise to life.

Having built a career on topics dry enough to choke a camel, I understand your pain. But more importantly, I know how to pan for the gold that makes your experts sound amazing and makes you look like a marketing savant.

The most valuable people in your business tend to be exceptionally good at their jobs but terrible at explaining them in words we can all understand.

I enjoy nothing better than turning that knowledge into sparkling copy that solves a problem for your target audience, delivers your key messages and nudges prospects onto the next stage of your funnel.

I can help you build or hone your content strategy.

I can provide creative, strategic and technical insight.

Or I can just send you the spicy words you need.

My role depends on what you want to achieve, who your audience is and whether your CEO's just asked you to 'throw something together' for their keynote speech this afternoon.*

*My availability to perform miracles is subject to change.

TALK TO ME


What I've been up to

  • 2022-24

    RS UK & IE

    I joined The River Group as B2B editor for RS UK & Ireland (formerly RS Components). Together, we created and delivered a social media content strategy that was shortlisted in two categories at the 2024 European Content Awards

  • 2021

    LG Chem

    I worked alongside LG Chem to promote its reverse osmosis membrane brand NanoH2O™, through video scripts, technical advertorials, press releases and features

  • 2020

    LinkedIn

    I helped the EMEA marketing team at LinkedIn Marketing Solutions to promote awareness and engagement with key LinkedIn B2B products, delivering blogs, eBooks, presentations and landing page copy

  • 2019

    I worked with a lead generation specialist at Rockwell Automation, a Fortune 500 industrial automation provider, to deliver a wide-ranging content marketing strategy across numerous verticals

  • 2017

    I launched head-first into full-time B2B copywriting. Native B2B fell out of my head and into the real world.

  • 2013-17

    Henkel logo

    I delivered technically detailed internal comms, features, blogs and press releases for Henkel Adhesive Technologies, one of the world's largest industrial adhesives manufacturers, while holding down full-time roles in communications and marketing

  • 2010-13

    I honed my writing and content marketing skills at several PR agencies, with multinational B2B clients in industries including materials testing, aerospace, oil & gas and life sciences

  • 2009-11

    I completed a Master's degree in international public relations, writing my thesis on social media's role within the marketing funnel

  • 2001-5

    I started writing copy as a fresh-faced/hungover student of journalism and English

READ WHAT MY CLIENTS SAY


A quick look at my specialisms

This is a snapshot of the industries that I've worked with previously. It just means I already understand a lot of the terminology, trends and topics of interest to audiences in this space. It doesn't matter if your specialism isn't there already - I do a lot of research on new topics and I know the questions to ask to get strong results quickly.

Technical Industries

  • Manufacturing
  • Engineering
  • Construction
  • Life Sciences
  • Oil & Gas
  • Water & Wastewater

Business Strategy

  • MRO
  • Industry 4.0
  • ISO Standards
  • Marketing
  • Health & Safety
  • Procurement
  • Pricing

VIEW PORTFOLIO

Technology

  • IT Services
  • 5G
  • Blockchain / DLT
  • Artificial intelligence
  • AR/VR/XR

B2B copywriter meets marketing troubleshooter

Anyone can call themselves a copywriter.

If you've gone for a cheaper option in the past you might have already discovered that for yourself.

But thanks to the marketing expertise, industry experience and creative thinking that I can bring to your project, I am reassuringly expensive.

You can expect:

  • Flexible support from brand strategy to copy execution
  • First-class content from the first draft
  • Feedback incorporated to the finest detail
  • A superlative final version that hits every objective

As a marketer it's your job to solve problems for your customers.

It's mine to solve problems for you.

Hit me with your best shot ⬇️