COPYWRITER BUDGET
AGENCY IMPACT
Grow Brand Awareness
Strategy that gets the right people talking about your solutions
Build Your Authority
Increase trust in your expertise with a reliable content pipeline
Attract High Quality Leads
Refine your marketing funnel to turn readers into revenue
“Neil is something of a miracle worker… The stuff he produces is consistently high-performing.”
“He has a knack for creative, engaging writing and can be relied on to deliver on whatever subject you throw at him.”
“Customer-centric, relevant and inventive…His services add considerable value to our communications.”
“He has never failed to rise to the occasion. I can’t recommend him enough.”
“He has become an integral part of our EMEA marketing team.”
A freelance B2B copywriter who loves industrial audiences
If your audience is highly skilled, technically minded and/or rather impatient, perhaps I can help make them listen. I'm Neil Knighton, and as a freelance B2B copywriter, I make your expertise exciting; turning it into content that captures leads, boosts your SEO, builds your brand, and delivers long-term ROI.
Get a B2B content strategy that brings high-value customers
Your B2B content strategy should work in harmony across your marketing channels to bring your knowledge to life, prove your value and then secure more revenue.
It's what I've done for global industrial brands in the past, including working with different stakeholders to deliver:
- A lead nurturing campaign rolled out to 16 different audiences
- An online community grown from zero to 25,000 highly engaged experts
- A funnel strategy that delivers enquiries worth up to £2.4 million
Create a B2B content pipeline with ease
My goal as a freelance B2B copywriter is to make it as simple as possible to nudge your prospects a step closer to becoming your customer.
Before we get started, I'll work with you to define a clear brief so we both know exactly what you need.
That includes helping me to understand:
- Your B2B marketing objectives
- The audience you're speaking to
- What they already know - and what they don't
- How you can solve the problem they're facing right now
- What you want them to do next
After that, you can focus on other parts of your job and simply wait for the first draft to land - on time with no fuss.
And while my quotes always include two rounds of amends, you'll rarely need more than one.
B2B copywriting with no artificial flavours
While Google doesn't technically penalise AI-written content, some algorithms do (LinkedIn, for example).
I use tools like ChatGPT to help my research and ideation, which means I can produce great content faster and ultimately save you money.
But unless specifically requested otherwise, the final version of my B2B copywriting is 100% written by my own fingertips.
Occasional praise for my B2B copywriting services
“Neil quickly grasped how to deliver our key messages across a wide range of content. His copy was central to a highly successful lead nurturing campaign which we are now rolling out across every key target industry.”
Lead Generation Specialist
“Neil put us at ease and was able to speak to engineers on their own terms, developing a great rapport and delivering detailed technical content to a very high standard.”
Simon Misra
“Neil came in to speak to us face-to-face; he asked a lot of questions and talked through all aspects of the business. He made sure he understood our culture, our product and our clients.”
Anshul Kapoor
“Neil is something of a miracle worker; he can take even the most unsexy or convoluted B2B topics and make magic out of them. The stuff he produces is consistently high-performing – driving engagement, brand awareness, lead gen and follower growth.”
Alexandra Khan
“Neil’s content always meets our tone of voice, audience needs and internal expectations. He has a knack for creative, engaging writing and can be relied on to deliver on whatever subject you throw at him. We love his work and will be putting him to good use in the future.”
Grace MacDonald
Thinking of hiring me as your freelance B2B copywriter?
Let's exchange words in real life. I'm based in the UK, but I've delivered work in every timezone.
I'll respond within 24 hours and we can talk availability, timescales and objectives ⬇️