YOUR B2B AUDIENCECAPTURED. CULTIVATED.
CONVERTED.
Grow Brand Awareness
Strategy that gets the right people talking about your solutions
Build Your Authority
Increase trust in your expertise with a reliable content pipeline
Attract High Quality Leads
Refine your marketing funnel to turn readers into revenue
“Neil is something of a miracle worker… The stuff he produces is consistently high-performing.”
“He has a knack for creative, engaging writing and can be relied on to deliver on whatever subject you throw at him.”
“Customer-centric, relevant and inventive…His services add considerable value to our communications.”
“He has never failed to rise to the occasion. I can’t recommend him enough.”
“He has become an integral part of our EMEA marketing team.”
You don't need a freelance B2B copywriter. You might need me.
If your audience is highly skilled, technically minded and rather impatient, it takes more than words to turn them from prospects to customers. Your marketing needs to be strategic. Creative. Technically accurate. And more than anything, it needs to speak their language - not yours. I'm Neil Knighton, and as well as being a fairly decent freelance B2B copywriter, I've helped some of the world's biggest B2B brands to develop their strategy, build creative campaigns and tell compelling-yet-technically detailed stories to deliver:
- A lead nurturing campaign expanded to 16 different audiences
- An online community grown from zero to 25,000 highly engaged experts
- A funnel strategy that generates enquiries worth up to £2.4 million
Build a B2B content strategy that brings high-value customers
Your B2B content strategy should work in harmony across your marketing channels to bring your knowledge to life, prove your value and then secure more revenue.
I specialise in working with your internal experts and external agencies to create, refine and deliver a content strategy that hits your most important KPIs.
Create a B2B content pipeline with ease
Like any good freelance B2B copywriter, my goal is to make it as simple as possible to nudge your prospects a step closer to becoming your customer.
Before we get started, I'll work with you to define a clear brief so we both know exactly what you need.
That includes helping me to understand:
- Your B2B marketing objectives
- The audience you're speaking to
- What they already know - and what they don't
- How you can solve the problem they're facing right now
- What you want them to do next
Whether you need me to develop your strategy or execute it to perfection, I work in the background to deliver results while you focus on the parts of your job that scream loudest for attention.
Occasional praise for my B2B content marketing services
“Neil quickly grasped how to deliver our key messages across a wide range of content. His copy was central to a highly successful lead nurturing campaign which we are now rolling out across every key target industry.”
Lead Generation Specialist
“Neil put us at ease and was able to speak to engineers on their own terms, developing a great rapport and delivering detailed technical content to a very high standard.”
Simon Misra
“Neil came in to speak to us face-to-face; he asked a lot of questions and talked through all aspects of the business. He made sure he understood our culture, our product and our clients.”
Anshul Kapoor
“Neil is something of a miracle worker; he can take even the most unsexy or convoluted B2B topics and make magic out of them. The stuff he produces is consistently high-performing – driving engagement, brand awareness, lead gen and follower growth.”
Alexandra Khan
“Neil’s content always meets our tone of voice, audience needs and internal expectations. He has a knack for creative, engaging writing and can be relied on to deliver on whatever subject you throw at him. We love his work and will be putting him to good use in the future.”
Grace MacDonald
Need more than a freelance B2B copywriter?
Let's exchange words in real life. I'm based in the UK, but I've delivered work in every timezone.
I'll respond within 24 hours and we can talk availability, timescales and objectives ⬇️