CAPTIVATE AND CONVERT YOUR EXPERT AUDIENCE
B2B Content Marketing
Strategy | eBooks | White Papers | Blogs | Email | Social Media| Short Copy
Website Copywriting
Websites | SEO | Landing Pages | Product Descriptions
Editorial
Press Releases | Advertorials | Features | Internal Communications
A freelance B2B copywriter who transforms expertise into revenue
Your company might be the authority in its field, but that doesn't win new business by itself. Now, suppose you found a freelance B2B copywriter who can translate your expertise into content that captures leads, boosts your SEO, builds your brand, and delivers long-term ROI. Perhaps he's me. That would be a nice coincidence. Let's see if we're a good fit.
Guide prospects to purchase with irresistible B2B copy
If you're here, there's a strong chance your marketing campaign is missing some vivid B2B content that bridges the gap between what you know, what you sell, and what your audience needs to hear.
I'm Neil Knighton, and I specialise in cracking the wall of jargon to reach the shiny insight that your consultants, engineers, scientists, or senior leaders have to offer. Then, I help you bring their knowledge to life in new ways that prove just how valuable you are. Especially to the kind of audience that is highly skilled, technically minded, and rather impatient.
Whatever your objective, I work with your experts to create B2B content that taps into your strongest competitive advantage, making certain the people in your target market:
- Recognise their problem
- Learn what they need
- And choose your solution when it's time to convert
Create B2B content that leaves them wanting more
My goal as a freelance B2B copywriter is to ensure every bit of content nudges your prospects a step closer to becoming your customer. But my role will depend on you.
I'm as comfortable developing your tone of voice as I am helping you to execute a website project. Maybe you want a strong content strategy. Perhaps you're just after strong content.
Before we get started, I'll work with you to define a clear brief so we both know exactly what you need - and you can focus on other parts of your job without holding anyone's hand.
That includes helping me to understand:
- Your B2B marketing objectives
- The audience you're speaking to
- What they already know - and what they don't
- How you can solve the problem they're facing right now
- What you want them to do next
Sound sensible? Have a look at my prices here:
Reviews of my B2B copywriting services
“Neil is something of a miracle worker; he can take even the most unsexy or convoluted B2B topics and make magic out of them. The stuff he produces is consistently high-performing – driving engagement, brand awareness, lead gen and follower growth.”
Alexandra Khan
“Neil’s content always meets our tone of voice, audience needs and internal expectations. He has a knack for creative, engaging writing and can be relied on to deliver on whatever subject you throw at him. We love his work and will be putting him to good use in the future.”
Grace MacDonald
“Neil is a fantastic partner for the creation of well-crafted articles. When I pass a topic on to him, I know it’s in good hands. His services add considerable value to our communications.”
Brandi Schuster
“Neil quickly grasped how to deliver our key messages across a wide range of content. His copy was central to a highly successful lead nurturing campaign which we are now rolling out across every key target industry.”
Lead Generation Specialist
“Neil immediately put us at ease and was able to speak to engineers on their own terms, developing a great rapport and delivering detailed technical content to a very high standard.”
Simon Misra
“Neil’s web copy was snappy, it reflected our thinking and was aimed at who we wanted to capture. He didn’t need to be led by us and it only took one round of amends to achieve the final result. I would absolutely recommend him.”
Anshul Kapoor
Thinking of hiring me as your freelance B2B copywriter?
Let's exchange words in real life. I'm based in the UK, but I've delivered work in every timezone.
Drop me a line and we can talk availability, timescales and objectives ⬇️