YOUR B2B PROSPECTSCAPTURED. CULTIVATED.
CONVERTED.
What would you like to do?
Build Your Brand
Brand and content strategies to carve out your niche and help you become unforgettable
Grow Your Audience
Thought leadership, video and SEO to increase your reach and build trust in your expertise
Capture High Quality Leads
Marketing funnels and conversion copywriting to attract prospects and turn them into customers
“Neil is something of a miracle worker… The stuff he produces is consistently high-performing.”
“He has a knack for creative, engaging writing and can be relied on to deliver on whatever subject you throw at him.”
“Customer-centric, relevant and inventive…His services add considerable value to our communications.”
Get yourself a freelance B2B copywriter who does a little bit more
If your audience is highly skilled, technically minded and rather impatient, it takes more than words to turn them from prospects to customers. Your marketing needs to be strategic. Creative. Authentic. And more than anything, it needs to speak their language, not yours. I'm Neil Knighton, and as well as being a fairly decent freelance B2B copywriter, I've helped some of the world's biggest B2B organisations to develop their brand, build creative campaigns and tell compelling technical stories to deliver:
- An online community grown from zero to 32,000 highly engaged experts
- A lead nurturing campaign expanded to 16 different audiences
- A funnel strategy that generates enquiries worth up to £2.4 million
Turn your B2B brand into a long-term strategic asset
Demand generation is B2B's bread and butter, but 95% of it is falling on deaf ears. Research by the Ehrenberg-Bass Institute found that only 5% of your target customers are in the market at any one time.
In that small window of opportunity, you need prospects to think of you first. A strong B2B brand strategy makes sure audiences remember every interaction with your business, supported by a content strategy that delivers long-term brand awareness, conveys the right messages to your ideal customer and drives them towards a purchase when the time is right.
Brand strategy
Build a distinctive B2B brand that puts your solutions top-of-mind when it matters most.
- Brand purpose / vision / mission / values
- Brand value proposition / positioning statement
- Customer value proposition
- Key message development
- Tone of voice
- Competitor analysis and brand positioning map
Content strategy
Create content that works in harmony across your channels to bring your knowledge to life, prove your value and then secure more revenue.
- Customer journey mapping
- Content pillar development
- Channel and format recommendations
- Workflow and governance
- Measurement and optimisation
Build a B2B marketing funnel that brings high-value customers
Your B2B marketing funnel should work in harmony across your channels to bring your knowledge to life, prove your value and then secure more revenue. I specialise in working with your internal experts and external agencies to create, refine and deliver a funnel strategy that hits your most important KPIs, from your first LinkedIn post to your final landing page.
Create a B2B content pipeline with ease
Like any good freelance B2B copywriter, my goal is to make it as simple as possible to nudge your prospects a step closer to becoming your customer.
Before we get started, I'll work with you to define a clear brief so we both know exactly what you need.
That includes helping me to understand:
- Your B2B marketing objectives
- The audience you're speaking to
- What they already know - and what they don't
- How you can solve the problem they're facing right now
- What you want them to do next
Whether you need me to develop your strategy or execute it to perfection, I work in the background to deliver results while you focus on the parts of your job that scream loudest for attention.
Occasional praise for my B2B content marketing services
“Neil quickly grasped how to deliver our key messages across a wide range of content. His copy was central to a highly successful lead nurturing campaign which we are now rolling out across every key target industry.”
Lead Generation Specialist
“Neil put us at ease and was able to speak to engineers on their own terms, developing a great rapport and delivering detailed technical content to a very high standard.”
Simon Misra
“Neil came in to speak to us face-to-face; he asked a lot of questions and talked through all aspects of the business. He made sure he understood our culture, our product and our clients.”
Anshul Kapoor
“Neil is something of a miracle worker; he can take even the most unsexy or convoluted B2B topics and make magic out of them. The stuff he produces is consistently high-performing – driving engagement, brand awareness, lead gen and follower growth.”
Alexandra Khan
“Neil’s content always meets our tone of voice, audience needs and internal expectations. He has a knack for creative, engaging writing and can be relied on to deliver on whatever subject you throw at him. We love his work and will be putting him to good use in the future.”
Grace MacDonald
Need more than a freelance B2B copywriter?
Let's exchange words in real life. I'm based in the UK, but I've delivered work in every timezone.
I'll respond within 24 hours and we can talk availability, timescales and objectives ⬇️