WORDS THAT SELL WITH AUTHORITY
A freelance B2B copywriter who turns your expertise into income
Your company is the authority in its field, but excellence alone doesn't win new business. Now, suppose you found a freelance B2B copywriter who can transform your expertise into content that captures leads, boosts your SEO, builds your brand, and delivers long-term ROI. Perhaps he built this website. That would be a nice coincidence.
Create B2B content that proves the value of your knowledge
Hello, I'm Neil Knighton, and I write B2B copy for audiences who are highly skilled, technically minded and not very patient.
The result is B2B content that taps into your strongest competitive advantage, making certain the people in your target market:
- Recognise their problem at the awareness stage
- Learn what they need at the consideration stage
- And choose your solution when it's time to convert
Incisive B2B copy that guides prospects through your funnel
My goal as a freelance B2B copywriter is to ensure every bit of content nudges your prospects a step closer to becoming your customer. Having worked with countless consultants, engineers, scientists and senior leaders over the last 15 years, I've developed a knack for translating expertise into B2B copy that compels your audience to act.
That's why each job starts with us working together to determine:
- The audience you're speaking to
- Their stage in your B2B marketing funnel
- What they already know - and what they don't
- How you can solve the problem they're facing right now
- What you want them to do next
Want to know a bit more about my projects, processes or prices?