WORDS THAT SELL WITH AUTHORITY
A freelance B2B copywriter who turns your expertise into income
Your company is the authority in its field, but excellence alone doesn't win new business. Now, suppose you found a freelance B2B copywriter who can transform your expertise into content that captures leads, boosts your SEO, builds your brand, and delivers long-term ROI. Perhaps he built this website. That would be a nice coincidence.
Create B2B content that proves the value of your knowledge
Hello, I'm Neil Knighton, and I write B2B copy for audiences who are highly skilled, technically minded and not very patient.
The result is B2B content that taps into your strongest competitive advantage, making certain the people in your target market:
- Recognise their problem at the awareness stage
- Learn what they need at the consideration stage
- And choose your solution when it's time to convert
Incisive B2B copy that guides prospects through your funnel
My goal as a freelance B2B copywriter is to ensure every bit of content nudges your prospects a step closer to becoming your customer. Having worked with countless consultants, engineers, scientists and senior leaders over the last 15 years, I've developed a knack for translating expertise into B2B copy that compels your audience to act.
That's why each job starts with us working together to determine:
- The audience you're speaking to
- Their stage in your B2B marketing funnel
- What they already know - and what they don't
- How you can solve the problem they're facing right now
- What you want them to do next
Want to know a bit more about my projects, processes or prices?
My B2B copywriting services at a glance
B2B Content Marketing
Strategy | Blogs | Email | Social Media | Case Studies | eBooks | White Papers
Website Copywriting
Websites | SEO Copy | Landing Pages | Adwords | Product Descriptions
Editorial
Press Releases | Advertorials | Features | Internal Communications
“Neil is something of a miracle worker; he can take even the most unsexy or convoluted B2B topics and make magic out of them. The stuff he produces is consistently high-performing – driving engagement, brand awareness, lead gen and follower growth.”
Alexandra Khan
“Neil’s content always meets our tone of voice, audience needs and internal expectations. He has a knack for creative, engaging writing and can be relied on to deliver on whatever subject you throw at him. We love his work and will be putting him to good use in the future.”
Grace MacDonald
“Neil is a fantastic partner for the creation of well-crafted articles. When I pass a topic on to him, I know it’s in good hands. His services add considerable value to our communications.”
Brandi Schuster
“Neil quickly grasped how to deliver our key messages across a wide range of content. His copy was central to a highly successful lead nurturing campaign which we are now rolling out across every key target industry.”
Lead Generation Specialist
“Neil immediately put us at ease and was able to speak to engineers on their own terms, developing a great rapport and delivering detailed technical content to a very high standard.”
Simon Misra
“Neil’s web copy was snappy, it reflected our thinking and was aimed at who we wanted to capture. He didn’t need to be led by us and it only took one round of amends to achieve the final result. I would absolutely recommend him.”
Anshul Kapoor
Thinking of hiring me as your freelance B2B copywriter?
Let's exchange words in real life. I'm based in the UK, but I've delivered work in every timezone.
Drop me a line and we can talk availability, timescales and objectives ⬇️