YOUR B2B PROSPECTSCAPTURED. CULTIVATED.
CONVERTED.
What would you like to do?
Grow Your Audience
Thought leadership, video and SEO to increase your reach and build trust in your expertise
Capture High Quality Leads
Marketing funnels, websites and conversion copywriting to turn more prospects into customers
Build Your Brand
Brand and content strategies to carve out your niche and help you become unforgettable
Get yourself a freelance B2B copywriter who does a little bit more
When your audience is highly skilled, technically minded and rather impatient, it takes more than words to turn them from prospects to customers. If it doesn't sound authentic, they won't take it seriously. Unless it's part of a wider strategy, they won't know what to do next. And if it's not creative, they won't notice in the first place.
I'm Neil Knighton, and as well as being a fairly decent freelance B2B copywriter, I've helped some of the world's biggest B2B organisations to develop their brand, build creative campaigns and tell compelling technical stories to deliver:
Grow your expert audience with authoritative B2B content
Like any good freelance B2B copywriter, it's my job to make it as simple as possible to attract and engage more of your prospects, building their trust in your expertise, then your solutions. I start by tapping into the knowledge in your business, then I transform it into valuable, searchable B2B content that makes a material impact on the professional lives of your ideal customers.
Enhance brand awareness, increase your reach and turn your expertise into a catalyst for new business.
- White papers
- eBooks
- Industry reports
- Blog posts
- Social content
- Features
- Opinion pieces
- Award submissions
- Speaker notes
Build your presence on YouTube with a complete package of support, filmed and edited by the very talented Ruth AJ Wilson.
- Keyword and topic research
- Series concepts and ideas
- Planning and logistics
- Expert interviews
- Scripts and storyboards
- Direction
- Editing
- Graphics and animation
Drive more traffic to your website by making it irresistible to search engines, or improve brand visibility by optimising for AI search.
- Keyword research and strategy
- On-page optimisation
- Content strategy and creation
- Competitor analysis
- Content refresh and optimisation
- E-E-A-T optimisation
"Neil's content always meets our tone of voice, audience needs and internal expectations. He has a knack for creative, engaging writing and can be relied on to deliver on whatever subject you throw at him. We love his work and will be putting him to good use in the future."
"Neil is a fantastic partner for the creation of well-crafted articles. When I pass a topic on to him, I know it’s in good hands. His services add considerable value to our communications."
Build a B2B marketing funnel that brings high-value customers
Complex buying committees, long purchase cycles, untraceable customer journeys - anyone who needs to generate high quality MQLs will tell you it's a nightmare. I specialise in working with your internal experts and external agencies to create, refine and deliver a B2B marketing funnel that catches the attention of your ideal customer, builds their trust and converts them to enquiries.
Drive your prospects from the edge of awareness into the arms of a grateful sales team.
- Funnel strategy
- Collaboration with PPC agencies
- Content audits
- Content creation
- Top of funnel: Blog posts, infographics, social media, industry reports
- Middle of funnel: Case studies, white papers, eBooks, how-to guides, buyer guides, Q&As, webinar decks, email nurture
- Bottom of funnel: Landing pages, sales enablement, vendor comparisons, testimonials
Create an intuitive user experience that makes it as easy as possible for prospects to become customers, built with SEO as standard.
- Homepage
- Service/product pages
- Landing pages
- About us/company pages
- Case studies/testimonials
- Calls to action
"Neil quickly grasped how to deliver our key messages across a wide range of content. His copy was central to a highly successful lead nurturing campaign which we are now rolling out across every key target industry."
"Neil put us at ease and was able to speak to engineers on their own terms, developing a great rapport and delivering detailed technical content to a very high standard."
Turn your B2B brand into a long-term strategic asset
Only 5% of B2B target customers are in the market at any one time, according to the Ehrenberg-Bass Institute. Take advantage of that small window of opportunity by making sure prospects think of you first. Here's how my services as a freelance B2B copywriter can help you build long-term brand awareness.
Develop a distinctive B2B brand that puts your solutions top-of-mind when it matters most.
- Brand purpose / vision / mission / values
- Brand value proposition / positioning statement
- Customer value proposition
- Key message development
- Tone of voice
- Competitor analysis and brand positioning map
Create content that works in harmony across your channels to bring your knowledge to life, prove your value and then secure more revenue.
- Customer journey mapping
- Content pillar development
- Channel and format recommendations
- Content audits
- Marketing funnels
"Neil is something of a miracle worker; he can take even the most unsexy or convoluted B2B topics and make magic out of them. The stuff he produces is consistently high-performing - driving engagement, brand awareness, lead gen and follower growth."
"Neil came in to speak to us face-to-face; he asked a lot of questions and talked through all aspects of the business. He made sure he understood our culture, our product and our clients."
Occasional praise for my B2B content marketing services
“Neil quickly grasped how to deliver our key messages across a wide range of content. His copy was central to a highly successful lead nurturing campaign which we are now rolling out across every key target industry.”
Lead Generation Specialist
“Neil put us at ease and was able to speak to engineers on their own terms, developing a great rapport and delivering detailed technical content to a very high standard.”
Simon Misra
“Neil came in to speak to us face-to-face; he asked a lot of questions and talked through all aspects of the business. He made sure he understood our culture, our product and our clients.”
Anshul Kapoor
“Neil is something of a miracle worker; he can take even the most unsexy or convoluted B2B topics and make magic out of them. The stuff he produces is consistently high-performing – driving engagement, brand awareness, lead gen and follower growth.”
Alexandra Khan
“Neil’s content always meets our tone of voice, audience needs and internal expectations. He has a knack for creative, engaging writing and can be relied on to deliver on whatever subject you throw at him. We love his work and will be putting him to good use in the future.”
Grace MacDonald
Need more than a freelance B2B copywriter?
Let's exchange words in real life. I'm based in the UK, but I've delivered work in every timezone.
I'll respond within 24 hours and we can talk availability, timescales and objectives ⬇️