YOUR INDUSTRIAL AUDIENCE CAPTURED. CULTIVATED.
CONVERTED.
Grow Brand Awareness
Strategy that gets the right people talking about your solutions
Build Your Authority
Increase trust in your expertise with a reliable content pipeline
Attract High Quality Leads
Refine your marketing funnel to turn readers into revenue
Global brands need more than just a freelance B2B copywriter
If your audience is highly skilled, technically minded and/or rather impatient, it takes more than words to turn them from prospects to customers. I'm Neil Knighton, and as well as being a fairly decent freelance B2B copywriter, I am a strategic, creative and technical marketing consultant who has helped some of the world's biggest industrial brands:
- Capture leads
- Boost SEO
- Grow brand awareness
- Achieve long-term ROI
Deliver a B2B content strategy that brings high-value customers
Your B2B content strategy should work in harmony across your marketing channels to bring your knowledge to life, prove your value and then secure more revenue.
I specialise in working with your internal experts and external agencies to create, refine and deliver a content strategy that hits your most important KPIs.
I've helped previous clients to deliver:
- A lead nurturing campaign that a global brand expanded to 16 different audiences
- An online community grown from zero to 25,000 highly engaged experts
- A funnel strategy that generates enquiries worth up to £2.4 million
Create a B2B content pipeline with ease
Whether as a freelance B2B copywriter or marketing consultant, my goal is to make it as simple as possible to nudge your prospects a step closer to becoming your customer.
Before we get started, I'll work with you to define a clear brief so we both know exactly what you need.
That includes helping me to understand:
- Your B2B marketing objectives
- The audience you're speaking to
- What they already know - and what they don't
- How you can solve the problem they're facing right now
- What you want them to do next
Then, I work in the background to deliver results while you focus on the parts of your job that scream loudest for attention.
From developing your strategy to executing it, I support you every step of the way.